Sunday, July 29, 2012

Article: Measure your brand’s effectiveness with The Social Media ROI Cookbook’s recipes

report­ed that the pri­ma­ry busi­ness impact of social media was not rev­enue gen­er­a­tion, but “insight that helped us meet cus­tomer expe­ri­ence goals.”


Measure your brand’s effectiveness with The Social Media ROI Cookbook’s recipes
http://thenextweb.com/socialmedia/2012/07/28/measure-your-brands-effectiveness-with-the-social-media-roi-cookbooks-recipes/

Sent via Flipboard

 

--Brad

Wednesday, July 18, 2012

Wednesday, June 6, 2012

Article: Certificates are misunderstood credentials that pay off -- mostly for men

We were right on the money with the NET degree+certificate structure. Just sayin'. 

Over all, a certificate is the highest form of education held by about 1 in 10 American workers, according to the study, which collected and crunched data from several government sources. And certificate holders earn 20 percent more than workers who hold only a high school diploma.

More surprising, however, is the finding that fully one-third of certificate holders also have an associate, bachelor’s or graduate degree. Such a large percentage suggests that workers are getting certificates to bolster skills or learn new ones in a tight job market. And people are going back to college for certificates throughout their careers, with a third of certificates earned by students over the age of 30.



Certificates are misunderstood credentials that pay off -- mostly for men
http://www.insidehighered.com/news/2012/06/06/certificates-are-misunderstood-credentials-pay-mostly-men

Sent via Flipboard, your social magazine for iPad and iPhone.

 

--Brad

Friday, May 11, 2012

Article: Adobe Creative Cloud now available for $49.99 per month, includes access to Creative Suite 6 and Adobe Muse

Buried at the end is that you can also subscribe to cloud versions of earlier versions of CS. 

Adobe Creative Cloud now available for $49.99 per month, includes access to Creative Suite 6 and Adobe Muse
http://www.theverge.com/2012/5/11/3013636/adobe-creative-cloud-launch-priced-49-99-per-month

(Sent from Flipboard)

 

--Brad

Thursday, May 10, 2012

From The Dayton Daily News Mobile News Reader App:

I found this story on the Dayton Daily News Mobile News Reader App:

#justsayin'

IT job fair scheduled for June 6
http://www.daytondailynews.com/story-1372960.html

Learn more about the Dayton Daily News Mobile News Reader App at
http://www.daytondailynews.com/iphone


--Brad

First Look: SoundCloud Gets an Overhaul

First Look: SoundCloud Gets an Overhaul
READWRITEWEB | MAY 9, 2012
http://pulse.me/s/94uwS


The growth of SoundCloud has been astonishing. In only three years of existence, the social sound-sharing service has blown past 15 million users and ... Read more

Monday, April 23, 2012

New iOS app allows anyone to make 3D model from real object

Schweeeet!

New iOS app allows anyone to make 3D model from real object
TUAW - THE UNOFFICIAL APPLE WEBLOG | APRIL 20, 2012
http://pulse.me/s/8pfDR


Arqball Spin is a strangely-named iOS app that does something pretty magical: It will create fully spinnable 3D models from real-life objects. The app... Read more

Daily iPhone App: Sketch Nation Studio opens up game dev on the App Store

Have an idea for an iPhone game? You might want to check out this game development tool.

Daily iPhone App: Sketch Nation Studio opens up game dev on the App Store
TUAW - THE UNOFFICIAL APPLE WEBLOG | APRIL 20, 2012
http://pulse.me/s/8pV1I


Sketch Nation Studio started out as Sketch Nation Shooter last year, a "game" on the App Store that actually let you make your own shooter game by usi... Read more

Dropbox Sharing Gets Ridiculously Easy With Links

I didn't think it would be possible, but sharing files from DropBox is getting even easier.

Dropbox Sharing Gets Ridiculously Easy With Links
TECHCRUNCH | APRIL 23, 2012
http://pulse.me/s/8vD41


In the words of Dropbox CEO Drew Houston, sharing documents and other files online is "bafflingly, still really difficult." I ... Read more

How the iPad Is Changing Education

"Engaging" is the key word. The touchscreen interface is inherently more engaging than a traditional mouse-keyboard setup, but the software (content) must be organized and presented in an engaging and intentional manner.

How the iPad Is Changing Education
READWRITEWEB | APRIL 23, 2012
http://pulse.me/s/8uUVD


The iPad may only be two years old, but it's already begun to change many things. Reading is one of them. Work is another. It is selling like crazy, b... Read more

Thursday, April 19, 2012

Reader

YouTube steps closer to a true online video editing platform. http://www.google.com/reader/i/?hl=en&gl=us#stream/user%2F12857850095717931967%2Fstate%2Fcom.google%2Freading-list


--Brad

Wednesday, April 18, 2012

3 Reasons Why Everyone Needs to Learn Markdown

If you've ever suffered with the "wysiwyg" editors in most content management systems, you might want to have a look at this.

3 Reasons Why Everyone Needs to Learn Markdown
READWRITEWEB | APRIL 17, 2012
http://pulse.me/s/8gqeL


You've probably heard of Markdown. Maybe you've heard the name for years. Perhaps you just encountered it, since it's enjoyed a renaissance lately. B... Read more

Solving College With Big Data

The Internet is always present. Maybe the real value to being on campus, the one worth paying for, is the part that happens offline.

Solving College With Big Data
READWRITEWEB | APRIL 17, 2012
http://pulse.me/s/8j7uI


College is stuck in the past, and tech is always trying to tow it out of the mud. The trick is finding a solution that provides more access to higher ... Read more

Monday, April 9, 2012

Article: Breaking: Facebook's Buying Instagram for a Billion Dollars

Instagram is cool and all, but a BILLION? Is that cool, Mark? This can't be right, can it? Somebody say this is a hoax. 


Breaking: Facebook's Buying Instagram for a Billion Dollars
http://gizmodo.com/5900352/

(Sent from Flipboard)

Sunday, April 1, 2012

Tuesday, March 27, 2012

Video: The Impact of Kickstarter, Creative Commons & Creators Project | Off Book | PBS

A very nice video of how the Internet is changing the funding of, distribution of, and even the creation of art.

If this is typical of the quality of PBS's Off Book series, that will be worth a subscribe click.

The Impact of Kickstarter, Creative Commons & Creators Project | Off Book | PBS

(Sent from Flipboard)

Article: Even Old Media Institutions Are Acting Like New Media

Sunday, March 18, 2012

Best Practices For Writing For Online Readers

Best Practices For Writing For Online Readers
READWRITEWEB | MARCH 16, 2012
http://pulse.me/s/74zEK


I have less than 30 seconds to capture your attention with this post, so here goes: if you read some, most or all of the next 750 words or so, you wil... Read more

Friday, March 2, 2012

Interneternity?

QR scan tags on memorial headstones, and online condolences - you can't escape the Internet, even in death.

Photo

--Brad

Tuesday, February 28, 2012

Thursday, February 23, 2012

On "Apple's Sweatshops"

A colleague sent me this email (quoted in it's entirety):

> I am interested in your take on the current controversy about Apple's China sweat shops. Thanks.
I'll post my reply here. At the bottom of the post are two URLs: one for a recent article about worker raises and increased attention of the factories; the other perhaps the best article I have read on the issue, from the New York Times. I urge you to read the Times article in its entirety - it contains some very insightful observations about globalization and America's place in the new economy.

My response to my colleague follows:

---

Well, first, other that having a tremendous appreciation for Apple products, I am no industry expert, nor an economist, nor a social philosopher.

I assume you are referring to Foxconn, and specifically its plant in Shenzen which has around a quarter million workers, many of whom live in company dormitories.

While the working conditions and expectations for a factory worker at Foxconn probably sound alien (and harsh) to an American worker, but global standards perhaps not. Six-day work weeks and 12-hour shifts for the American equivalent of $20 a day may be interpreted as a "sweat shop" here, but Foxconn's factories are modern, well-lit and ventilated, clean and safe.

It should also be pointed out, in the context of your question, that the factories are not Apple's. Foxconn and the other suppliers in Asia, South America and Eastern Europe make components for and assemble virtually all the electronics Americans consume - not just iPhones but televisions, stereos, computers, automotive electronics, home energy controls, and on and on and on.

Largely as the result of Apple's success in the smartphone market and Foxconn's central role in iPhone manufacturing, the company is getting a lot of attention. A few years ago there was a "rash" of worker suicides that many were quick to ascribe to the "inhumane" working conditions. But with a worker population of a quarter-million, the number of suicides in that period were within the background frequency.

From the point of view of the worker, Foxconn is a pretty good deal. Most of its unskilled or semiskilled laborers are fleeing an agrarian - and largely unmechanized - lifestyle. A 12-hour shift in a well-lit and clean factory with wages above the regulated minimum plus overtime and bonuses must sound pretty decent to someone who is slogging pig shit by hand into a muddy field for 14 hours a day.

It is not a fair comparison to judge Foxconn's working conditions and wages in China (or Brazil or Mexico or the Czech Republic) against American middle-class sensibilities. American workers recoil at descriptions of Foxconn's working conditions, but only because they would prefer to spend more time with family, coaching their kids' soccer teams, and watching football on TV. But those are not choices workers in most of the world get to make. Their choices are often between working and starving.

There is also the matter of whether Apple (and others) really have a choice whether to employ Americans or go overseas. According to the NY Times article linked below, they really do not. The supply chain is in Asia. The Chinese government is willing to invest in factory expansion to enable Foxconn and other suppliers to bid and win contracts. They have a vast and willing population of appropriately-trained skilled and semi-skilled workers.

Foxconn workers are not slaves, and they are not children. They stood in line to apply for their jobs. They do this because factory work is their best option for a better life. I'm not claiming that Foxconn is Willy Wonka and everybody is happy and singing all day - I know I would not much like working in those conditions. But not that many generations ago, our own ancestors stood in line to work in the coal mines, or the garment shops, or meat packing plants. I would argue that a worker assembling glass screens for an iPhone in 2012 Shenzen is better off than a meatpacker in 1906 Chicago. And I would also argue that they are both in the same position economically and morally - because those conditions are better than the ones they left, and because middle class demand for inexpensive products, whether gadgets or beef, is driving the supply chain.

Upton Sinclair exposed the brutality and profit-driven conditions of the Chicago meatpacking trade, and that eventually led to better conditions for the workers, for the cattle, and for safer products for consumers. Today, the technology bloggers serve that role - calling out the Apples and Foxconns when profits seem to trump humanity, and forcing by strength of public opinion changes when changes are warranted.

Chicago and America emerged from the industrial revolution to build the largest economy the world has ever known, and has sustained that for more than a century. China (and other emerging economies) are poised to do the same in this century.

For what it's worth... Thanks for the question. Do read the Times article.

Monday, February 20, 2012

Article: The Internet is a Major Driver of the Growth of Cognitive Inequality

"Moral of the story: the internet makes dumb people dumber and smart people smarter. If you don't know how to use it, or don't have the background to ask the right questions, you'll end up with a head full of nonsense. But if you do know how to use it, it's an endless wealth of information. Just as globalization and de-unionization have been major drivers of the growth of income inequality over the past few decades, the internet is now a major driver of the growth of cognitive inequality. Caveat emptor."

Indeed. Access to a vast reserve of information, uncataloged and mostly uncurated, without a robust set of critical thinking skills and information literacy techniques, is a recipe for hyperstupid.

The Internet is a Major Driver of the Growth of Cognitive Inequality
http://motherjones.com/kevin-drum/2012/02/internet-major-driver-growth-cognitive-inequality

(Sent from Flipboard)

Article: Forbes Among 30 Clients Using Computer-Generated Stories Instead of Writers

Uh oh. 

Forbes Among 30 Clients Using Computer-Generated Stories Instead of Writers
http://www.mediabistro.com/galleycat/forbes-among-30-clients-using-computer-generated-stories-instead-of-writers_b47243

(Sent from Flipboard)

 

--Brad

Thursday, February 16, 2012

Everything That's Wrong with Patent and Copyright Laws in One Brilliant Video [Video]

A very nice recap of the original intent of copyrights and patents, as well as a scathing condemnation of the litigious free-for-all they have become.

Everything That's Wrong with Patent and Copyright Laws in One Brilliant Video [Video]
GIZMODO | FEBRUARY 16, 2012
http://pulse.me/s/62ZOK


Read more

Wednesday, February 8, 2012

Article: The iPad Dominates the Future of Retail Point-Of-Sale Purchasing | PadGadget

This article underscores the rapid shift toward off-the-shelf hardware and downloadable apps for point-of-sale support in retail.

"According to Aruba’s survey, 56 percent of businesses plan to implement mobile technology systems using the iPad and 38 percent plan on using iPhones. The big news in business-related mobile solutions is mobile PoS solutions."


The iPad Dominates the Future of Retail Point-Of-Sale Purchasing | PadGadget
http://www.padgadget.com/2012/01/16/the-ipad-dominates-the-future-of-retail-point-of-sale-purchasing/

(Sent from Flipboard)

Article: Buffalo Wild Wings Plans to Go iPad in its Restaurants

I have a feeling those are going to be some gamey touchscreens...

Article: Hand Over Your iPad – The Cat Is Bored

You know who you are...

Wednesday, February 1, 2012

Article: Crack this: How to pick strong passwords and keep them that way

Good advice about passwords.

And if you don't like all the reading, XKCD covered this back in August. Http://XKCD/936

Crack this: How to pick strong passwords and keep them that way
http://www.digitaltrends.com/mobile/crack-this-how-to-pick-strong-passwords-and-keep-them-that-way/

(Sent from Flipboard)

Assistant

There's a new icon on my keyboard at the microphone and with this microphone I can dictate the contents of an email using the Siri assistant for the Apple iPhone 4S using just my voice I can create compose and send an email. This email can be sent anywhere and we'll post to Facebook and twitter. And in fact this particular post was done entirely as a dictation with no editing. I see if you Meyer errors but probably no more than I could make what I'm typing especially on the small keyboard and I can do this virtually hands-free. This seems to work at least as well as some of the dedicated text to speech applications I've used. In fact it seems to be a little bit smarter about contractions and alternative words. I'm really looking forward to wear this Siri assistant can go in the near future. --Brad

Thursday, January 26, 2012

Life in a Day, and why YouTube and Wikipedia matter

Life in a Day is, at its core, a documentary film. But its scope is what sets it apart - it is nothing less than a global snapshot of humanity.

The project asked people all over the world - and in places where "media" is not as ubiquitous as in the West, the film's producers and editors sent cameras - to video record their lives on a specific day: July 24, 2010. The producers expected to receive perhaps 15,000 submissions; they got more than 80,000, a total of 4500 hours of images mundane and extraordinary.

Through a process of cataloging and culling, the editors present the finished film in 1:35. It is available for full viewing on YouTube, and is also now available on NetFlix or DVD.

Life in a Day is sponsored by YouTube, and took advantage of YouTube's massive video servers to collect and catalog the clips. The clips were shot by amateurs - ordinary people - using HandyCams and $100 flash memory cameras, iPhones, what have you. Some clips are grainy, poorly lit, jittery, out-of-focus - it doesn't matter. The content is so compelling in aggregate that the intercutting and juxtapositions become lyrical.

The structure is loose, the themes broad, and there is no plot. The entire film may be summed up as "Life happens." There are funny moments and inspiring ones, profound moments and tragic ones. It's like, you know, life.

I picked out one particular contribution, about an 11-year-old shoeshine boy from Peru. His story is woven through other stories. He appears briefly, we move on to something else, and just about when we have forgotten him, he reappears, framed in his doorway holding his green and white laptop, supplied by the One Laptop Per Child project. This boy lives in conditions the poorest Americans would consider appalling. He works because his mother has died and he must help support his family, and he finds both refuge and escape through Wikipedia. "Wikipedia has everything," he says. "It has stories, and history, and maths, and science." He uses his laptop to play games, to draw, to write stories. "It is my friend," he says, "like my sister."

We leave him, believing - or wanting to believe - he will make it, will succeed, escape the tragic conditions life has dealt him. His worldliness and joie de vive, despite his core sadness, seem well beyond his years, and too strong to fail. That is, if disease or hunger or street thieves after the coins in his pocket don't do him in first. He has connected to the larger world, a world he might never even know of if not for the OLPC and Wikipedia. We in higher education can bemoan Wikipedia's "amateur" nature all we like, but for millions, and soon billions of people, it may be the closest they ever get to a library, or a school.

The internet is not for Americans only, or for the well-to-do. It's not just shopping and friending and World of Warcraft. It is a lifeline, a potential rescue out of desperate conditions, perhaps the only chance millions upon millions will ever have.

It is incumbent upon us - the internet wealthy - to not just focus on how the web can entertain us, or make us richer, but how it can make the world better. Life in a Day helps us remember that, and more.

Wednesday, January 25, 2012

Article: Codecademy and The White House Announce Code Summer+ Youth Education Program


Codecademy and The White House Announce Code Summer+ Youth Education Program
http://techcrunch.com/2012/01/17/code-summer-plus/

(Sent from Flipboard)

Article: iPad a Solid Education Tool, Study Reports


iPad a Solid Education Tool, Study Reports
http://www.wired.com/gadgetlab/2012/01/ipad-educational-aid-study/

(Sent from Flipboard)

Article: can changing how we teach make our kids smarter, more creative?

First the $50 tablet and now self-organized learning... The education revolution is happening in the slums of India, and in America we keep building cathedrals to 1950s-style worker factories and call them "schools."

Article: iPads in Education: Wake up and Smell the Future

From what I've seen of it, iBooks Author is a game changing piece of software.

iPads in Education: Wake up and Smell the Future
http://ipadinsight.com/ipad/ipads-in-education-wake-up-and-smell-the-future

(Sent from Flipboard)

Thursday, January 12, 2012

Web Video Gets Real-Time Translation In 50+ Languages

If this works, even kind of sort of a little bit, it's a major WOW from CES!

Web Video Gets Real-Time Translation In 50+ Languages
FAST COMPANY | JANUARY 11, 2012
http://pulse.me/s/4TRgl


Canadian startup Ortsbo's new product can instantly translate Internet video into more than 50 languages in real time. And Gene ... Read more

Wednesday, January 11, 2012

Infographic: The Growth of Enterprise Mobility

Some really interesting numbers here...

Infographic: The Growth of Enterprise Mobility
READWRITEWEB | JANUARY 11, 2012
http://pulse.me/s/4Tn8f


No industry vertical has been more disrupted by the evolution of the smartphone than the enterprise. Since Apple released the ... Read more

Hybrid HTML5 Apps Are Less Costly to Develop Than Native

Hybrid HTML5 Apps Are Less Costly to Develop Than Native
READWRITEWEB | JANUARY 9, 2012
http://pulse.me/s/4P3kX


It seems like a fairly straightforward question: As a developer, business and enterprise, do I develop Web apps, native apps or ... Read more

Saturday, January 7, 2012

Why College Is Still Relevant in the Age of Free Information

Why College Is Still Relevant in the Age of Free Information
MASHABLE! | JANUARY 6, 2012
http://pulse.me/s/4JNgV


Hansoo Lee is co-founder and CEO of Magoosh, an online test prep company with products for the SAT, GRE, and GMAT. The ... Read more

Thursday, January 5, 2012

Tuesday, January 3, 2012

Website Design Contest!

ChooseOhioFirst.org wants you to design their new website!

The purpose of the website is to recruit talented Ohio students into STEMM (Science, Technology, Engineering, Mathematics and Medicine) fields. The website should encourage students to pursue a degree as part of the Choose Ohio First scholarship program.

Do it!