Article: Measure your brand’s effectiveness with The Social Media ROI Cookbook’s recipes

report­ed that the pri­ma­ry busi­ness impact of social media was not rev­enue gen­er­a­tion, but “insight that helped us meet cus­tomer expe­ri­ence goals.”

Measure your brand’s effectiveness with The Social Media ROI Cookbook’s recipes
http://thenextweb.com/socialmedia/2012/07/28/measure-your-brands-effectiveness-with-the-social-media-roi-cookbooks-recipes/

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--Brad